self-advertising or -publicity

Ei|gen|wer|bung self-advertising or -publicity

Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o.

Werbetrommel rühren
to make propaganda, to boost, to plug (coll.), to drum (US);
• eigene Werbetrommel rühren (schlagen) to be self-advertising;
• Werbeunterlagen advertising matter, promotional material;
• Werbeunternehmen advertising business (enterprise, contractors), commercial undertaking;
• Werbeunterstützung advertising support;
• Werbeusancen advertising practices;
• Werbeveranstaltung publicity event;
• Werbeverband advertising association;
• Werbeverbot advertising ban;
• Werbeverkäufe promotional selling;
• Werbeversuchsfeldzug test campaign;
• Werbevitrine showcase;
• Werbevorbereitung advertising research;
• Werbevorhaben advertising plan;
• Werbevorlage [advertisement] copy;
• Werbevorschriften advertising law;
• Werbevorspann (Sendung) warmup;
• Werbewagen advertising van;
• Werbewert advertising (publicity, promotional, US) value;
• Werbewertprüfung pretest, media research;
• Werbewesen publicity, advertising [business];
• Werbewettbewerb advertising competition (contest).

Werberabatt
advertising (promotion, US) allowance, rebate;
• Werberecht advertising law;
• Werberummel puffing publicity (Br.), ballyhoo (US);
• Werberundschreiben advertising circular;
• Werbesache mit Rückantwort self-mailer;
• degressive Werbesätze graded advertising rates;
• Werbeschau advertising display;
• Werbeschild sign, billboard, facia;
• Werbeschlacht advertising battle;
• Werbeschlagwort advertising slogan;
• Werbeschreiben sales letter, prospectus;
• Werbeschrift brochure, publicity document, prospectus, pamphlet, [propaganda] leaflet;
• Werbeschulungsleiter missionary salesman;
• Werbeseite advertising page, (Internet) promotion site [on the web];
• Werbesektor advertising sector.

Werbewirksamkeit f V&M advertising effectiveness Werbewirksamkeit
advertising effectiveness (efficiency);
• Werbewirksamkeitsanalyse advertising-effectiveness survey, audience measurement;
• Werbewirksamkeitstest (Anzeige) association test;
• Werbewirkung advertising effectiveness, attention value, publicity effect;
• eigene Werbewirkung (Ware) self-appeal;
• kumulierte Werbewirkung accumulated advertising effectiveness;
• Werbewirtschaft advertising industry;
• Werbewoche propaganda week;
• Werbewoche eines Geschäfts shopping week;
• Werbezeichner advertising artist (cartoonist), advertising designer;
• Werbezeichnung advertising design (drawing);
• käufliche Werbezeit (Rundfunk) advertising time;
• Werbezeiten (Rundfunk) availabilities;
• Werbezeitschrift advertising publication;
• Werbezensur advertising censorship;
• Werbeziel advertising purpose;
• Werbezuschuss des Herstellers advertising allowance;
• Werbezwecke promotions;
• zu Werbezwecken for advertising purposes;
• seinen Werbezweck konkret ansprechen to detail one’s advertising object.

@хозяйство @экономика economy @плановое хозяйство planned economy @рыночное хозяйство market economy @Общий рынок Common Market @Всемирная Торговая Организация @ВТО World Trade Organization (WTO) @Международный валютный фонд @МВФ International Monetary Fund (IMF) ЕБРР см. Европейский банк реконструкции и развития @Европейский банк реконструкции и развития @Всемирный банк World Bank @Евро Euro @(пере)выполнить план to fulfill/(over)fulfill a plan @прибыльно @выгодно advantageous @прибыль profit @рентабельность profitability @спад recession @производитель producer @потребитель consumer @потребительские товары consumer goods @товары широкого потребления mass consumer goods @потребление consumption @соглашение по разделу продукции @СРП product sharing agreement (PSA) @сбережения savings (e.g. in savings bank account) @экономия, экономить savings, to save on something/ economize @темпы роста growth rate @спрос и предложение supply and demand @продажа и закупка sales and purchase @средства производства means of production @предприниматель entrepreneur @предприятие enterprise @совместное предприятие joint venture/enterprise @малое предприятие small enterprise @среднее предприятие medium enterprise @работодатель employer @служащий employee @повышать производительность труда to raise labor productivity @хозрасчет cost accounting @себестоимость production/prime cost/ cost price, cost @самофинансирование self-financing @самоокупаемый profitable, self-subsidizing @самоокупаемость @биржа @фондовый рынок stock market @биржевой маклер broker @ценные бумаги securities @акционерное общество stock company @акция stock @портфель portfolio @доля share @коэффициент ratio @держатель акций stockholder @облигация bond @Государственная казначейская облигация @ГКО government, treasury bond (T-bill) @паевой фонд unit fund, mutual fund @котироваться be listed on stock market @котировка listing @денежная масса money supply @акционерный капитал @чистая стоимость капитала @основной капитал @кредитное соглашение @оборотный инструмент @бухгалтерский учет @ревизия @контрольная проверка audit @учет и отчетность accounting and reporting @ограниченная ответственность limited liability @неплатежеспособность insolvency Syn: несостоятельность @сырье raw materials @природные ресурсы natural resources @нефтепровод oil pipeline @трубопровод pipeline @нефтяное месторождение oil field @буровая установка oil rig @выкачка pumping @промысловые скважины oil wells @торговая палата chamber of commerce @фонды предприятия factory assets/funds @отчисления payments @стимул incentive @конкуренция competition @конкурент competitor @конкурентоспособный competitive @рекламный лист descriptive materials, ad @реклама publicity, advertising, commercials @трудоемкий labor intensive @капиталоемкий capital intensive @руководство @управление @менеджмент management, administration @рабочая сила manpower @эксплуатировать to manage, run (e.g. a firm, hotel) @выпуск @объем производства output @валюта currency конвертируемая - convertible твердая - hard @свободно конвертируемая валюта @СКВ freely convertible currency @утечка капитала capital flight @вексель @переводной вексель promissory note @банкомат ATM (cash machine) @эмиссия issue @заём loan @ссуда loan @срок погашения maturity @задолженность arrears @ипотека mortgage @залог collateral @кредитодатель @получатель borrower @безвозмездная субсидия grant @процентная ставка interest rate @учетная ставка discount rate, bank rate @вклад deposit @счет 1. account 2. bill @издержки costs @затраты @расходы expenses @наличные cash @накладные расходы overhead @обесценение @амортизация depreciation @внешняя задолженность external debt @управление риском risk management @капиталовложения @инвестиции capital investment @инвестор @вкладчик investor @поступления revenue @текучесть кадров personnel turnover @военно-промышленный комплекс @ВПК military-industrial complex @ВНП @валовой национальный продукт GNP (Gross National Product) @ВВП валовой внутренний продукт на душу населения GDP (Gross Domestic Product) per capita @фонд потребления, накопления consumption, accumulation fund @торговый оборот turnover @товарооборот commodity turnover, circulation @долгосрочный @среднесрочный medium-term @текущие планы current plans @дефицитный scarce, rare @дефицит shortage, deficit @оптовый @розничный retail @платежный баланс balance of payments @торговый баланс balance of trade @сальдо balance @активы assets @пассивы liabilities @Госбанк State Bank @торгпред trade representative @торгпредство trade mission @торговый советник trade/commercial counselor @прейскурант price list @внутренний рынок domestic market @пробный заказ trial order @скидка discount @пользоваться спросом to be in demand @сбыт sales @поставить @снабжать to supply @поставщик supplier @поставка delivery @условия поставки terms of delivery @условия платежа terms of payment @фрахт freight @фрахтование chartering @страхование insurance @склад warehouse/storehouse @груз cargo @погрузка @разгрузка unloading @аккредитив letter of credit @рассрочка платежа credit terms, installment payment plan @торги @заявка на торгах @предложение bid @тендер @коносамент bill of lading @запчасти spare parts @фактура invoice @посредник agent, intermediary @подрядчик contractor @закупить to buy/purchase @закупка procurement @заказчик client/customer @погашение кредитов repayment of credit @ставка возмещения rate of reimbursement @брать на себя расходы to cover expenses @пошлина tariff @паушальная сумма lump sum @КПД @коэффициент полезного действия efficiency @забраковать to find/turn out to be defective/ substandard/reject @порча damage @понесенные убытки losses sustained/incurred @передать дело в арбитраж to submit dispute to arbitration @экспортировать to export @экспортные поступления export earnings @импортировать to import @запатентовать to patent @секвестр budget cuts @Налоговый кодекс Tax code @подоходный налог income tax @налог на добавленную стоимость @НДС value-added tax (VAT) @налогообложение taxation @подлежать налогообложению taxable @подать налоговую декларацию to file taxes @налоговая декларация tax return @освобожденный от налогов, tax-exempt @не облагаемый налогом, @не подлежит налогообложению @налоговые льготы tax privileges, tax relief @уклонение от налогов tax evasion @вычитать @списать с налогов to deduct, write off from taxes @недоимка non-collected taxes @недоимщик tax payer in default @сбор налогов tax collection @

1. noun m. 2. adj. I II I II

Ex: It is my understanding that the Anglo-American Cataloging Rules, 2nd edition, (AACR2) will prescribe the same entry rules for all materials.

Ex: A plate is a leaf containing illustrative matter, with or without explanatory text, that does not form part of either the preliminary or the main sequences of pages or leaves.

Ex: Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.

Ex: Children seek education deliberately when they use the library to do their homework while many of the other borrowers are looking for recreational fare.

Ex: Priority sectors are in energy, industry and infrastructure.

Ex: The diverse range of perspectives represented provides fodder for lively debates.

Ex: The material in the exhibition is organized into four thematic sections: objects used in daily life, funerary rites, religious items, and works of art.

* archivero especializado en material audiovisual = audiovisual archivist.

* basado en material impreso = print-based.

* bibliotecario especializado en material audiovisual = audiovisual librarian.

* biblioteconomía especializada en el material audiovisual = audiovisual librarianship.

* buscar material = pursue + material.

* catalogación de material no librario = non-book cataloguing.

* censurar material = challenge + materials.

* censuras a los materiales = challenges to materials.

* centrado en el material impreso = print-centred [print-centered, -USA].

* centro de material didáctico escolar = school resource centre.

* ciencias de los materiales = materials sciences.

* ciencia y tecnología de los materiales = materials science and technology.

* colocación del material de vuelta en los estantes = shelving.

* Conferencia Panafricana sobre Preservacion y Conservación de Material Bibli = Pan-African Conference on the Preservation and Conservation of Library and Archival Materials.

* desarrollo de material educativo = instructional development.

* editor de material electrónico = electronic publisher [e-publisher].

* editor de material multimedia = multimedia publisher.

* envío de material = freight forwarding.

* fondos de material audiovisual = AV holdings.

* frecuencia de préstamo del material = turnover rate.

* imprenta de material efímero = jobbing house, jobbing office, jobbing printer.

* inmovilizado material = tangible assets.

* ISBD(A) (Descripción Bibliográfica Normalizada Internacional - material anti = ISBD(A) (International Standard Bibliographic Description - Antiquarian).

* material anejo = accompanying material.

* material audiovisual = a-v material, audiovisual item, audiovisual material, AV material, audiovisual aids, audiovisual media.

* material bibliotecario = library stock, library materials.

* material cartográfico = cartographic material.

* material complementario = accompanying material.

* material con copyright = copyright material, copyrighted material.

* material crítico = critical matter.

* material de archivo = archival material, archive material.

* material de arte = art material.

* material de ayuda = help pack.

* material de construcción = building material.

* material de empaste = filling material.

* material de encuadernación = covering material.

* material de enseñanza programada = programmed material.

* material de estudio = study material, course material, curriculum material, curriculum resource, study package.

* material de fondo = backing.

* material del centro de recursos = resource centre material.

* material del curso = course material, curriculum material, curriculum resource.

* material de lectura = reading material, reading matter.

* material de lectura para adultos = adult reading matter.

* material del rodillo = roller stock.

* material de ocio = entertainment material.

* material de oficina = office equipment, office supplies.

* material de papelería = printing supplies.

* material de referencia = reference material.

* material de relleno = filler.

* material de reserva = reserve stock.

* material de tamaño mayor de lo normal = outsize material.

* material didáctico = teaching material, learning materials, course material, curriculum material, study package, instructional material.

* material didáctico de apoyo = study aide.

* material didáctico entregado en clase = class handout.

* material digital = digital media.

* material docente = study material.

* material documental de interés para los vecinos del barrio = community literature.

* material donado de segunda mano = hand-me-down material.

* material editado por el propio autor = self-published material.

* material educativo = study material, teaching material, learning materials, study package, instructional material.

* material efímero = ephemera, ephemeral, fugitive material, ephemeral material.

* material electrónico = electronic material [e-material], online material.

* materiales menores = minor materials.

* material fotográfico = photographic material.

* material genético = genetic material.

* material gráfico = graphic material.

* material histórico = historical material.

* material impreso = print, print media, print material, offline material, printed material.

* material inflamable = flammable material.

* material informativo = information material.

* material multimedia = media material, media title.

* material no bibliográfico = non-book material.

* material no devuelto = non-return.

* material no impreso = non-print [nonprint], non-print media.

* material no librario = non-book material.

* material oculto = buried material.

* material para adultos = adult materials.

* material polémico = challenged materials.

* material procedente del dragado = dredged material.

* material protegido por el derecho de autor = copyright material, copyrighted material.

* material publicitario = publicity material, advertising material.

* material que no es revista científica = non-journal material.

* material radioactivo = radioactive material.

* material reflectante = reflective material.

* material renovable = renewable material.

* material reprográfico = reprographic equipment.

* material táctil = tactile material.

* material técnico = technical equipment.

* material tecnológico = technological equipment.

* material termoplástico = thermoplastic.

* material tipográfico = typographical equipment.

* material y equipos de oficina = office supply and equipment.

* orientado hacia el material impreso = print-centred [print-centered, -USA].

* paquete de material didáctico = training package.

* petición de material = material-finding enquiry.

* plan de adquisición de material a vista = approval plan.

* preservar material = preserve + material.

* presupuesto para adquisición de material = capital budget.

* presupuesto para la compra de material = materials budget.

* proveedor de material de oficina = office supplier.

* proveedor de materiales = materials vendor.

* recoger material = gather + material.

* reunir material = gather + material.

* sala de material audiovisual = audiovisual room.

* selección de material = materials selection.

* suministrar material de equipo = supply + equipment.

* suministro de material multimedia = media supply.

* trabajo de impresión de material efímero = ephemeral jobbing.

* trabajos de impresión de material efímero = jobbing work.

* transporte de material = freight forwarding.

Ex: His paintings suggest the possibility that material things can be transformed to accommodate a transcendent and spiritual vision.

* beneficio material = material benefit.

* causar daño material = cause + material injury.

* daño material = material damage.

* daño no material = immaterial damage.

* mundo material = material world.

 

material adjetivo



■ sustantivo masculino
1 ( en general) material;

2 ( útiles) materials (pl);

material didáctico/escolar teaching/school materials (pl)
material
I adj (no espiritual) material, physical
bienes materiales, material goods
II sustantivo masculino material
material informático, computer materials pl
' material' also found in these entries:
Spanish:
absorbente
- bélica
- bélico
- concha
- corcho
- de
- empeñar
- ser
- flexible
- heredar
- hule
- laminar
- legar
- legado
- materia
- ofimática
- ordinaria
- ordinario
- oscurecer
- oscurecerse
- paño
- penetrar
- pintura
- rígida
- rigidez
- rígido
- ruda
- rudo
- sintética
- sintético
- sólida
- solidez
- sólido
- tartán
- tela
- térmica
- térmico
- tolerancia
- tratamiento
- alambrada
- algodón
- apego
- caída
- carey
- cartón
- contraer
- corte
- cuadro
- elasticidad
- elástico
English:
ancillary
- artwork
- bronze
- creature
- effluent
- equipment
- flammable
- flint
- furnish
- material
- matter
- perish
- physical
- raw material
- resilience
- resilient
- rolling stock
- stuff
- supply
- teaching materials
- unrefined
- comfort
- deteriorate
- earthenware
- fencing
- flaw
- flimsy
- glass
- heavy
- hokum
- hole
- impervious
- inflexible
- itchy
- ivory
- literature
- making
- man
- oddment
- of
- over
- padding
- paper
- plaid
- pliable
- pulp
- raw
- robust
- rubbery
- shape
[consecuencias] material; material de desecho waste material; material audiovisual audiovisual equipment and material; Informát [cartuchos, disquetes] consumables;